The most important part of any business is it’s customers. Businesses are required to keep it’s customers not only happy but delightful.
Every returning customer is a signal that your business is going in the right direction.
Here are some important points to attract local customers:
Personal Connect: For local businesses, it is very important to develop a personal connect with the locals.
“Buy Now Pay Later” Scheme: Local business also sometimes offer “Pay Later” schemes to local customers to gain customer trust and to develop a friendly relationships.
Home Delivery: If possible, offer home delivery of your products to save your customer’s time and effort. Home delivery can be offered for free or in exchange of a small delivery fee depending on the spending behavior of the locals. Some businesses also puts a minimum order amount limit for home delivery.
Get your business online: I know what you are thinking… what’s the need to go online for local businesses.
Let me ask you, how often you call a restaurant to order food compared to placing an online order on the same restaurant through Zomato or Swiggy?
The purchase behaviour of consumers are changing and so local businesses must also adopt new techniques and measures to reach and retain more consumers.
Run Local Advertising campaigns: Customers have a wide number of choices… so why will a customer choose your shop over your competitor’s? Every business must have a Unique Selling Proposition (USP) and a differentiating factor which will provide an edge over it’s competitors. Promoting the business is one of the best ways to attract more customers and drive more traffic.
Salesmanship: Selling a product to someone requires skills. It is not the kind of job that everyone can do. Salesmenship can be defined as the ability of a person to sell a product or service to a customer by removing their ignorance and doubtfulness about the product in such a way that both the buyer as well as the seller gets to benefit from the deal. A salesman must know how to deal with different customers differently.
Good Behavior: Every customer likes to return to a business where he is valued. Good behaviour ensures that your customer is happy and is willing to return whenever the need arises. Good customer dealings is the key to gaining return customers.
